Liverpool's New Deal Worth £60m a Year: Who Else Makes the Premier League's Top Eight Shirt Sponsorship List?

Liverpool announced that Turkish Airlines will become their shirt-front sponsor from next season, with an annual sponsorship fee of £60 million. The club described it as one of the most lucrative sponsorship agreements in Premier League history.

Starting next year, Liverpool will display the airline's brand. So where does this £60 million-per-year contract rank among shirt sponsorship deals in England's top flight? We have compiled the Premier League's current eight biggest shirt sponsorship agreements.

Eighth: Tottenham Hotspur — AIA, £40 million per year

Tottenham may not always get the results they want on the pitch, but off the pitch they are certainly one of the Premier League's most efficiently run clubs. In addition to their stadium, which generates significant revenue, Spurs also receive £40 million per year from long-term shirt sponsor AIA. The North London club has been sponsored by the insurance company since 2013, but from next year AIA will switch to sponsoring training equipment, meaning Tottenham could rise higher on this list — provided they remain in the Premier League.

Seventh: Arsenal — Emirates, £50 million per year (including stadium naming rights)

It is not easy to accurately calculate Arsenal's shirt sponsorship fee because, like Manchester City, their shirt and stadium are both sponsored by the same company. Reports state that Emirates, which has sponsored Arsenal since 2006, pays £50 million per year, including stadium naming rights.

Joint fourth: Manchester United — Chevrolet, £50 million per year

The logo may have looked big and unattractive, but when Chevrolet's money was coming in, Manchester United's executives did not care. The American car brand paid $70 million, around £50 million, to take over United's shirt-front sponsorship from Aon in 2014. The contract was also a huge deal financially and lasted seven years, until the two sides parted ways in 2021 after the pandemic.

Joint fourth: Liverpool — Standard Chartered, £50 million per year

Liverpool's new contract will end one of the longest sponsorship relationships in Premier League history. Standard Chartered has appeared on the front of the Reds' shirts for 17 years. The deal was worth around £50 million per year, meaning Liverpool will earn an additional £10 million annually from next season.

Joint fourth: Chelsea — USDC, £50 million per year

Chelsea's shirt-front sponsorship has recently been an interesting topic, mainly because they had previously been without a sponsor. Chelsea have now filled the space on their shirts with a one-year deal, with sponsorship coming from Circle's USDC, reportedly a regulated digital dollar stablecoin. Do we understand what this is? Of course not, but we do know that the deal is reported to have brought Chelsea £50 million.

Third: Manchester City — Etihad Airways, £70 million per year (including stadium naming rights)

To be honest, it is difficult to find an exact figure when it comes to Manchester City and financial data. Since 2009, City have been sponsored by Etihad Airways, an Emirati airline owned by the Abu Dhabi sovereign wealth fund. So technically, Manchester City are sponsoring themselves, although they have drawn some very clear legal boundaries to comply with the Premier League's financial regulations.